MSC Cruises is expanding its partnership portfolio with major sports clubs and franchises around the globe, swiftly establishing leading marketing exposure among cruise giants. 

The coin ceremony for EXPLORA II, the second of six ships planned by MSC Group's cruise division for its luxury brand EXPLORA Journeys, took place at the Fincantieri shipyard in Sestri Ponente, near the Italian city of Genoa.

MSC Cruises and the professional football club AC Monza, have announced a partnership for the season 2022/2023. The cruise line will be main partner of the Brianza team: starting from Monza-Sampdoria this evening, the MSC Cruises logo will be present on the sideline LEDs during the home matches and on the backdrops in the conference room, flash zone, and mixed zone. 

On Friday afternoon, a cruise ship at the Port of Rio de Janeiro, Brazil broke away from its moorings and went adrift. MSC Musica was moored at Pier Mauá when an exceptionally powerful wind caused the ship's lines to part and she drifted away from her moorings. The ship quickly restored the mooring lines with the help of a tugboat. Luckily no damages or injuries have been reported.

AD Ports Group inaugurated a new cruise ship terminal at the Port of Aqaba on Monday.

Due to engine problems, the itinerary of MSC Cruises' new ship MSC Seascape has been altered less than two months after its debut. 

The ship's original itinerary for is a seven-night Western Caribbean voyage from Miami with calls at Ocean Cay, Cozumel, Grand Cayman, and Ocho Rios. But now one of those ports-of-call has been canceled. 

Madison Square Garden Sports Corp. and MSC Cruises signed a deal for a multi-year marketing partnership, making MSC Cruises the official cruise partner of the New York Knicks. The partnership will provide MSC Cruises with significant brand promotion during all Knicks games at The Garden, including LED signage and virtual on-court signage. In addition, MSC Cruises will be the presenting partner for the Knicks' in-game jersey toss. 

Two MSC Cruises ships departed simultaneously from the port of Genoa, Italy on a world cruise for the first time in history.

After difficult three years since the start of the pandemic and the amazing return back to cruising in 2022, the cruise lines have many reasons to celebrate this holiday season. 

After celebrating the first 100K followers on Instagram, MSC Cruises continues to focus on social media marketing and has also strengthened its presence on TikTok. The Company has identified a new way to continue pursuing its growth strategy on TikTok in terms of brand awareness, while continuing on traditional channels, but also accompanies new communication channels such as the rapidly growing social media platform.