MSC Cruises Campaign With AC Milan Players Reaches 8 Million Views
MSC Cruises' and AC Milan's partnership continues with a successful digital campaign, reaching 8 million views and over 1 million interactions in less than a week. MSC Cruises teamed up with AC Milan stars Leao, Pobega, and Musah, transforming them into cartoon characters. With three reels dedicated to each player, the social media campaign "The Milan Footballers' Vacation Home" was designed to enhance awareness and resonate with the preferences of a specific audience demographic.