Starboard Group has expanded its partnership with TUI Cruises by launching retail shops aboard the brand new cruise ship Mein Schiff Relax. This is the second ship in the Mein Schiff fleet that Starboard has its footprint, just a year after the partnership began.

The 3,970 sq ft retail space features a mix of international and German brands, offering beauty, fine jewellery, watches, fashion, and accessories. Highlights include brands like Karl Lagerfeld, Armani Exchange, Pandora, Bvlgari, and Chanel. A dedicated Mediterranean destination shop also offers local-themed goods and souvenirs.
Passengers can enjoy personalized shopping experiences with private appointments available during the cruise.

Starboard President and CEO Lisa Bauer called the expansion “a testament to the trust” built with TUI Cruises and to the company’s ability to deliver “premium assortments and unforgettable retail experiences” tailored to German travellers.