Avolta presented its next-generation shopping experience aboard Norwegian Cruise Line’s newest ship, Norwegian Aqua.

The new vessel features retail offering with eight duty-free boutiques alongside dedicated areas for fashion, eyewear, timepieces, and pre-owned luxury goods.

Norwegian Aqua’s retail spaces introduce several industry firsts, including the first-ever standalone Breitling and Tag Heuer boutiques at sea, a dedicated Norqain watch store, and high-end fashion selections from Bally and Ralph Lauren. A curated selection of pre-loved luxury accessories adds to the ship’s upscale retail offering.

Passengers can also explore interactive digital tools, including Avolta’s Fragrance Finder and Whisky Finder, designed to guide guests to their ideal product choices through a personalized shopping journey.

In a unique collaboration with street artist Allison Hueman, Norwegian Aqua’s retail offering includes a limited-edition merchandise collection inspired by the ship’s hull design titled "Where the Sky Meets the Sea." The colorful, abstract design is reflected throughout exclusive items available onboard, offering a visually engaging and collectible element to the shopping experience.

“Avolta is committed to offering cruise customers the most exciting and innovative store concepts and product assortments,” said Gian Botteri, Head of Cruise Division at Avolta. “We are now inspiring and delighting travellers with an unforgettable shopping experience on the stunning new Norwegian Aqua.”

The launch strengthens Avolta’s role as the primary retail partner for Norwegian Cruise Line, now managing retail across 18 of NCL’s 19 ships.