MSC Cruises has partnered with the Sky Original show, X Factor Italia, produced by Fremantle, to bring the groundbreaking entertainment experience to the seas. Starting in January 2025, the cruise ship MSC Lirica will host the official castings for the 2025 edition of the talent show.
Passengers aboard MSC Lirica will have the unique opportunity to audition for X Factor Italia during their cruise. Special “Recording Boxes” will be set up on board, allowing aspiring stars to record their auditions. Participants can introduce themselves, select a song, and perform in front of a camera. The best performances will be reviewed by the X Factor editorial team, who will reach out to selected candidates for the official auditions. This innovative initiative turns a cruise vacation into a potential launchpad for Italy's next musical sensation.
As part of this collaboration, MSC Lirica will host 11 exclusive musical evenings featuring contestants from the 2024 season of X Factor Italia. These performers will take the stage in the ship's Broadway Theatre, showcasing the songs that made them stars. After the performances, passengers can enjoy meet-and-greet sessions with the artists, offering a rare chance to interact with their favorite talents.
Fans of the show can purchase official X Factor merchandise onboard, ensuring they leave with a memorable keepsake of their extraordinary journey.
A Social Media Spectacle
The partnership will extend beyond the ship through the social channels of X Factor Italia and Sky Italia. A vibrant visual story will unfold, blending the music with the beauty of the sea. This collaboration brings the excitement of X Factor to a cruise ship for the first time, offering fans and passengers an unforgettable experience.
