The Scottish company Zelim, specializing in maritime safety technology, has installed the first AI-driven man overboard (MOB) detection system on a cruise ship. The innovative system, known as ZOE, has been deployed aboard Ambition, a 48,123-gross-ton vessel operated by Ambassador Cruise Lines.
As part of its AIDA Evolution initiative the cruise ship AIDAdiva has donated more than 4,400 pieces of furniture to the German nonprofit DER HAFEN HILFT! eV, the company announced. The donation took place during the ship’s renovation at the Chantier Naval shipyard in Marseille from February 3 to March 22, 2025.
Among the donated items were well-preserved armchairs, chairs, and stools from AIDAdiva’s restaurants, lounges, and Theatrium. The furniture, replaced with new pieces during the ship’s refurbishment, will now find a second life in communities in need.
Marella Cruises, in partnership with Cleaner Seas Group, is set to roll out an industry-first initiative aimed at tackling microfibre pollution across its entire fleet by September 2025. The move follows a successful six-month trial on Marella Explorer, where 99% of microfibres were captured from the ship’s laundry wastewater.
Paramotoring pilots pulled off an insane stunt over Royal Caribbean’s Icon of the Seas as the world’s largest cruise ship set sail from Miami.
Video clips of the jaw-dropping moment are posted on social media, showing dozens of gliders buzzing right next to the mega-ship in an epic flyover. The viral footage, shared by @danielparajet, has passengers and viewers in total shock.
The 97th Oscars dropped a jaw-dropping surprise—not just with award snubs and speeches, but with an ad campaign that was pure adrenaline-pumping madness! Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung Galaxy pulled off a Hollywood first—six high-octane commercials featuring real-life stunt performers crashing, diving, and fighting their way through the breaks.
Costa Cruises has announced the winners of its first-ever TikTok Costa Challenge. The competition, which brought together crew members from across the fleet, showcased their creativity, humor, storytelling, and talent in a wave of viral-worthy content.
From onboard hallways to office desks, colleagues captured the Costa experience in ways that ranged from hilarious to heartwarming. The challenge quickly turned into a creative showdown, with participants competing for top honors in various categories.
At Cunard, every day is an opportunity for the onboard team to create unforgettable moments for their guests. The dedication and hard work of its staff are at the heart of Cunard's success, and when their efforts are recognized by Carnival Corporation and plc, it is a significant testament to their skill and commitment.
Cunard has unveiled the winners of its latest ‘World of Cunard’ creative competition, celebrating artistic talent among its crew. This year’s theme, ‘Sailing as Four,’ marked a new chapter for the brand as it expands to a four-ship fleet, offering new opportunities for both guests and crew.
As part of an effort to protect and preserve the marine environment, Cunard crew members and shoreside colleagues have actively participated in 14 coastal clean-ups across seven countries throughout 2024. With over 100 shoreside colleagues and more than 160 crew members involved, these initiatives have successfully cleared 235,000 square meters of coastline, removing over 1.2 tonnes of waste.
Scientists are exploring the potential of installing solar panels on cruise ship cabins to help cut emissions and boost energy efficiency. A team from the German Aerospace Center (DLR) ran simulations to see just how much power these balcony-mounted photovoltaic (PV) panels could generate. The results? Pretty impressive. Based on test cruises in the Caribbean and along Norway’s coast, the panels could provide between 3.2 and 3.8 megawatt-hours (MWh) of energy per day—enough to significantly reduce a ship’s reliance on traditional fuels.
