Costa Cruises and Juventus announced the agreement for a new regional partnership in Asia. The Italian Cruise Line and Football Club will work together to offer guests of all ages a series of innovative entertainment experiences aboard such as the history of Juventus in the "Juventus Museum" corner, access the official branded merchandising at the Juventus Store, thematic content on TV in each cabin. Onboard Costa ships will be Jay, the official mascot of Juventus, who will be the real star of the mini club dedicated to the children.

In addition to this experience, Costa guests will enjoy unforgettable moments at the Allianz Stadium, discovering the most exclusive areas and experiencing the backstage of the Juventus matches (visit interviews, dressing rooms and enjoy warm-up from the board field). On this occasion they will also have the opportunity to get to know the champions of Juventus closely, participating in exclusive sessions of photos and autographs with the players in the post-match.

The launch of the Asia Partnership will be organized through three events in the ports of Shanghai, Shenzhen and Tianjin; the protagonist of these events will be Juventus Legend.