AIDA Cruises has unveiled its heartwarming Christmas video, sparking curiosity and festive cheer with the intriguing question: Where Do Captains Spend Their Vacations?

The video offers a charming glimpse into the lives of AIDA captains beyond the bridge, blending humor, nostalgia, and the spirit of the season. Set against stunning backdrops, it portrays captains enjoying time off in unique and unexpected ways, reminding viewers of the human stories behind those who steer the ships.

"Our film humorously highlights how even captains, the ultimate sea travel experts, choose AIDA for their personal vacations," says Yannick Fauth, Executive Producer and Managing Director of Le Berg.

The fictional short film offers a playful glimpse into the vacation lives of the captains, who, despite their extensive travels, turn to AIDA for true relaxation. With a lighthearted touch, the campaign sets the stage for both the holiday season and the busy travel-planning period leading into the new year.

"Around New Year’s, many people plan their summer vacations, and our ‘Hi Summer’ campaign is designed to inspire dreams of relaxing onboard adventures," adds Annett Bartsch, Head of Campaign at AIDA Cruises.