Princess Cruises today announced an exclusive five-year licensing agreement with Exponential Fitness, Inc. the largest global franchisor of boutique fitness brands.
With this unique partnership, Princess will leverage the extensive content of Exponential Fitness in collaboration with OneSpaWorld's unparalleled expertise in the health, wellness and fitness sector at sea to become the first major cruise line to offer multiple, curated fitness brands to create uniquely customizable fitness experiences at sea for guests. . During the term of the agreement, at least eight Exponential brands will be available on each of the 15-ship Princess fleet, resulting in a minimum total of 120 licensed studio experiences across the Princess fleet, including Exponential's market-leading Club Pilates, Pure Barre Brands, Yoga Six, CycleBar , Rov House, AKT Dance and StretchLab and fitness modalities for starters, with more exciting Exponential Fitness offerings to come.
Exponential Fitness will partner with OneSpaWorld (Nasdaq: OSV ), Princess Cruises' exclusive health, wellness and fitness services partner, to incorporate Exponential's outstanding experiences into the fitness offerings provided to Princess guests, managed by OneSpaWorld's fitness professionals and staff on board in fitness and spa facilities.
"Our goal is simply to provide the best vacation experiences in the world at the best value." "Combining Exponential's unparalleled portfolio of boutique fitness brands with OneSpaWorld's beautifully curated fitness program, developed over our 25-year exclusive partnership, allows us to match the most iconic brand in cruising with the best and most comprehensive offering in the fitness industry," said John Padgett, President of Princess Cruises. "Whether it's in your home, your local studio, your cabin, the ship's fitness center, the sports court or the swim deck, our guests can practice Pure Barre, Club Pilates, YogaSik, StretchLab, Stride or any of their favorites fitness experiences.
"This partnership will expand the fitness experience available to the millions of guests sailing on Princess," said Danial Ali, president of XPASS at Exponential Fitness.
"Our wide range of fitness offerings, from stretching to cycling, will give everyone, including avid Xponential members and first-timers, the opportunity to experience our brands in addition to the existing extensive suite of OneSpaWorld services offered on board." We look forward to working closely with OneSpaWorld to create exceptional value for Princess and her guests. It is clear that the strong synergy between Princess Cruises, Exponential Fitness and OneSpaWorld will create value for all involved in the partnership."
"We are thrilled to partner with Princess and Exponential to expand our delivery of personalized, tailored experiences for Princess guests at sea by including the premium content of the Exponential Fitness studio brand and its market-leading multi-modality programming to our offerings," he said. is Leonard Flukeman, CEO, President and CEO of OneSpaWorld. "Together with the Exponential Fitness team, we will create extraordinary Princess-inspired fitness experiences for every Princess guest, continuing our 25-year commitment to innovation and delivering fantastic new guest experiences and memories."
